As the designer of the ByJelinka website, I set out to create a digital space that reflects the warmth, expertise, and professionalism of the skin coaching and beauty services offered. I developed a clean and elegant layout that highlights the core treatments in a visually accessible way. The homepage was designed to immediately communicate trust and clarity, with strong visuals and concise messaging that guide visitors naturally through the services. I structured the navigation to be intuitive, ensuring that users can quickly find information about treatments, reservations, gift vouchers, and contact details. Each page was crafted with a focus on readability and user comfort, using soft colors and balanced spacing to match the salon’s calming identity. I integrated clear call‑to‑action elements, such as the appointment form, to streamline customer interaction and reduce friction. The reservation system was optimized for simplicity, allowing clients to book treatments with minimal steps. I also ensured that the website is fully responsive, offering a seamless experience on smartphones, tablets, and desktops. To support Jelinka’s expertise, I created dedicated sections that explain the importance of treatments and the benefits of them. Visual consistency was a priority, with typography and imagery chosen to reinforce the brand’s refined and natural aesthetic. I optimized loading times and performance to ensure smooth browsing, even during peak usage. The gift voucher page was designed to be both functional and inviting, encouraging thoughtful purchases. Throughout the site, I focused on building a user‑friendly environment that reflects the personal, high‑quality care Jelinka provides. The result is a modern, elegant, and trustworthy online presence that strengthens the connection between the salon and its clients.